A successful jewelry store can attract customers’ attention in today’s competitive business environment through unique lighting design. In this blog, we will explore how to choose and implement the best lighting fixtures and designs for a jewelry shop.

Types of Lighting in Jewelry Shop

To create a perfect display, the following three types of lighting should be used.

Ambient lighting: Provides uniform illumination for the entire store, allowing customers to see the jewelry clearly from any direction. This can be achieved using surface-mounted ceiling fixtures, pendant lights, recessed downlights, or track lighting.

Accent lighting: Provides focused illumination for the jewelry in display cases, making them sparkle more under the light. Track lights and under-cabinet lights can be ideal for this usage. Accent lighting should be bright enough but without glare.

Decorative lighting: Adds an artistic effect to the store and creates a unique and warm shopping atmosphere. LED wall sconces and floor lamps can be used.

LED Light Fixtures Used for Jewelry

GRNLED manufactures a series of anti-glare downlights and track lights special for Jewelry. Factory direct price with 3/5 years warranty.

How to Choose the Right Light Fixtures

CCT—Choose the right color temperature according to the type of jewelry. For example, gold jewelry can be illuminated with warm white light around 3000K, while silver or diamond products can be lit with cool white light around 5500K. Jade (including crystal and jadeite), which is valued for its warm and gentle appearance, can be illuminated with a color temperature between 4500K and 5700K. Use light sources with the same color temperature in the same area to make the jewelry appear sparkling and vibrant.

CRI—Color rendering refers to the accuracy and clarity with which a light source reveals the true colors and details of an object. The higher the color rendering, the better it can depict the intricate craftsmanship and authentic colors of the jewelry.

Lumen Flux—In jewelry lighting design, small items such as gold, platinum, pearls, and diamonds require accent lighting to highlight them, with an illumination level that is significantly higher than the ambient light, at a ratio of about 10 to 30:1. On the other hand, some jewelry like jade and crystal emphasizes a gentle appearance, so the illumination level does not need to be too high.

Glare—Adhering to a “see the light, not the fixture” design principle avoids glare that can damage the eyes and affect the perception of depth in objects. In jewelry lighting design, the UGR (Unified Glare Rating) of the fixtures should be less than 19, which is the minimum requirement.

Emergency Lighting—The shop should be equipped with an emergency safety lighting system to ensure that customers and staff can safely and smoothly evacuate in case of an emergency.

Smart Lighting—We all know that smart lighting is the way of the future. If the budget allows, it is recommended to opt for smart lighting solutions to achieve a more convenient, comfortable, and energy-efficient lighting experience.

Jewelry Store Lighting Design Principles

Highlight the Jewelry: The core purpose of jewelry store lighting is to emphasize the jewelry on display. Therefore, the light should be focused on the display cases and the jewelry itself. By arranging the lighting appropriately, the jewelry can shine brilliantly under the lights, attracting the customers’ attention.

Create Atmosphere: Lighting design should be coordinated with the overall style and brand image of the jewelry store. Soft lighting can create a warm and elegant atmosphere, while intense lighting can highlight the sparkle of the jewelry. Choose the appropriate lighting based on the store’s style and customer preferences to enhance the shopping experience.

Energy Efficiency and Environmental Protection: When selecting lighting equipment, consider factors of energy efficiency and environmental protection.

Suggestions for Lighting in Different Areas

Showcase Lighting
Recommended to use CRI>80 (Color Rendering Index) lighting fixtures to accurately reproduce the exquisite details and luster of the jewelry. Pay attention to controlling the angle and brightness of the lights to avoid excessive reflections.

Display Lighting
Use spotlights or track lights to illuminate key jewelry, and consider setting up lamps at different heights to create a three-dimensional and layered feel. LED light strips can be used in display cabinets to show light without seeing the lamps.

Try-on Area
Make sure the lighting in this area is soft and bright so that customers can see the real effect when trying on the jewelry. Use LED lamps with lens so that customers can see the luster and effect of the jewelry at different angles.

Rest area
Use soft ambient lighting to create a relaxing and comfortable resting atmosphere.

Exclusive customization area
Use specially designed lamps to highlight the uniqueness and value of customized jewelry. Consider the coordination of the lighting in the customization area with the overall store style to form a unified visual effect.

Through careful design and use of lighting, jewelry stores can create just the right atmosphere in different areas, highlight the beauty and value of jewelry, enhance customers’ shopping experience and satisfaction, and increase sales.

Hello, customers

My name is Ricky Wang, I’m the business manager of GRNLED. I have been in LED lights industry for more than 10 year. Feel free to contact us. I’m happy to provide you the best service and products.

Email:  info@grnled.com | WeChat: ledfixture

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